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Scratch to Shine: A Guide to the Scratch to Reveal Experience

The Scratch to Reveal experience invites users to interact with your brand by sliding an image to unveil a hidden reward, turning lead capture into a moment of discovery.

Note: This guide focuses specifically on the set-up for the Scratch to Reveal. For general setup and offer configuration, see our Design Your First Experience guide.

scratch to reveal


 

Journey Overview

 


 

Step 1: The Setup

To design your experience, first select your creation path:

Frame 1490

 


 

Step 2: Studio Customization

Clicking on the tap area opens the Scratch To Reveal settings panel on the right. Use these tools to fine-tune the interaction:

  • Cover Image: Upload the default image that covers the offer (Recommended ratio: 1:1).
  • Offer Image: Upload the image that will be revealed after the scratch
  • Auto Next Frame: Check this box if you want to automatically redirect the user to the next frame after the reveal.

Frame 1491

 


 

Step 3: Connecting the Rewards

Your game is a gateway to your offers, which are managed in the Offers page:

  • Offer Management: Add as many rewards as your campaign needs.
  • Visuals & Alerts: Assign a notification email and a specific offer image to each reward. These images are what users see when they successfully scratch to reveal their win (optional).

 

Step 4: Going Live

Once your build is finalized, head to the Confirm screen to launch:

Publishing: Access ready-to-use codes for Pop-ups and Iframes to place your experience wherever your customers are.