--- title: "Unwrapping the Surprise: A Guide to the Peel to Reveal Experience" description: Peel to reveal experience guide --- [Skip to content](https://howto.odicci.com/en-gb/guides/peel-to-reveal#main-content) [Contact us](https://howto.odicci.com/en-gb/guides/kb-tickets/new?hsLang=en-gb) [![ODICCI-Horizontal-1](https://howto.odicci.com/hs-fs/hubfs/ODICCI-Horizontal-1.png?width=150&height=48&name=ODICCI-Horizontal-1.png)](https://howto.odicci.com/en-gb/guides?hsLang=en-gb) - [Getting Started](https://howto.odicci.com/en-gb/guides/getting-started) - [Experiences](https://howto.odicci.com/en-gb/guides/experiences) - [Integrations](https://howto.odicci.com/en-gb/guides/integrations) - [Settings](https://howto.odicci.com/en-gb/guides/settings) Open main navigation Close main navigation - [Getting Started](https://howto.odicci.com/en-gb/guides/getting-started) - [Experiences](https://howto.odicci.com/en-gb/guides/experiences) - [Integrations](https://howto.odicci.com/en-gb/guides/integrations) - [Settings](https://howto.odicci.com/en-gb/guides/settings) - [Contact us](https://howto.odicci.com/en-gb/guides/kb-tickets/new) - [Contact us](https://howto.odicci.com/en-gb/guides/kb-tickets/new) [Contact us](https://howto.odicci.com/en-gb/guides/kb-tickets/new?hsLang=en-gb) How can we help you? - There are no suggestions because the search field is empty. 1. [Odicci How To](https://howto.odicci.com/en-gb/guides?hsLang=en-gb) 2. [Experiences](https://howto.odicci.com/en-gb/guides/experiences?hsLang=en-gb) 3. [Rewards](https://howto.odicci.com/en-gb/guides/experiences?hsLang=en-gb#rewards) # Unwrapping the Surprise: A Guide to the Peel to Reveal Experience The **Peel to Reveal** experience is a tactile, engaging way to capture customer data during live events or via on-pack branding. By simulating the physical act of "peeling" back a layer to find a reward, you create an interactive moment of discovery that boosts brand engagement. ![peel to reveal](https://howto.odicci.com/hs-fs/hubfs/Knowledge%20Base%20Import/Peel%20to%20reveal/peel%20to%20reveal.gif?width=246&height=500&name=peel%20to%20reveal.gif) **Note:** This guide focuses specifically on the set-up for Peel to Reveal. For general setup and offer configuration, see our [**Design Your First Experience**](https://howto.odicci.com/en-gb/guides/creating-a-simple-experience?hsLang=en-gb) guide.   --- ### **Journey Overview** - [**Step 1: Choosing your creation path**](https://howto.odicci.com/en-gb/guides/peel-to-reveal#Step1) - [**Step 2: Studio Customization & Mechanics**](https://howto.odicci.com/en-gb/guides/peel-to-reveal#Step2) - [**Step 3: Connecting the Rewards**](https://howto.odicci.com/en-gb/guides/peel-to-reveal#Step3) - [**Step 4: Going Live**](https://howto.odicci.com/en-gb/guides/peel-to-reveal#Step4)   --- ### **Step 1: Choosing your creation path** There are two ways to build this experience: ![Frame 1490](https://howto.odicci.com/hs-fs/hubfs/Knowledge%20Base%20Import/Peel%20to%20reveal/Frame%201490.png?width=670&height=211&name=Frame%201490.png) --- ### **Step 2: Studio Customization & Mechanics** Click on **Peel to Reveal** frame in the Studio to open customisation options on the right. From here, you can fine-tune the look and feel: - **Cover Image**: Upload the default image that users will peel away. - **Offer Images**: Click this section to view, add, or edit the specific images revealed after the peel. - **Reveal Buttons**: You can automatically add a **Reveal button** to the bottom of the peel area for **Desktop** or **Mobile** devices. - **Auto Next Frame**: Check this box to automatically redirect the user to the next frame after a set number of seconds. ![Frame 1493 (1)](https://howto.odicci.com/hs-fs/hubfs/Knowledge%20Base%20Import/Peel%20to%20reveal/Frame%201493%20(1).png?width=598&height=380&name=Frame%201493%20(1).png) --- ### **Step 3: Connecting the Rewards** Your experience is powered by the offers you offer: - **Offer Setup**: Configure your rewards on the **Offers** page. - **Visuals & Alerts**: Assign a specific notification email and a offer image to each reward. These images are what players see immediately after the peel reveal.   --- ### **Step 4: Going Live** Once your design is finalized, use the **Confirm** screen to launch your campaign: - **Publishing**: Click the publish button to make your experience live. - **Embedding**: Access codes for **Pop-ups** or **Iframes** to place your experience exactly where your customers are.   - [Getting started](https://howto.odicci.com/en-gb/guides/getting-started?hsLang=en-gb) - [Experiences](https://howto.odicci.com/en-gb/guides/experiences?hsLang=en-gb#main-content) - [Games](https://howto.odicci.com/en-gb/guides/experiences?hsLang=en-gb#games) - [Quizzes](https://howto.odicci.com/en-gb/guides/experiences?hsLang=en-gb#quizzes) - [Rewards](https://howto.odicci.com/en-gb/guides/experiences?hsLang=en-gb#rewards) - [Refer A Friend](https://howto.odicci.com/en-gb/guides/experiences?hsLang=en-gb#refer-a-friend) - [Design Studio](https://howto.odicci.com/en-gb/guides/design-studio?hsLang=en-gb#main-content) - [Frames](https://howto.odicci.com/en-gb/guides/design-studio?hsLang=en-gb#frames) - [Components](https://howto.odicci.com/en-gb/guides/design-studio?hsLang=en-gb#components) - [Integrations](https://howto.odicci.com/en-gb/guides/integrations?hsLang=en-gb#main-content) - [Customer Data Platforms](https://howto.odicci.com/en-gb/guides/integrations?hsLang=en-gb#customer-data-platforms) - [E-Commerce](https://howto.odicci.com/en-gb/guides/integrations?hsLang=en-gb#e-commerce) - [Other](https://howto.odicci.com/en-gb/guides/integrations?hsLang=en-gb#other) - [Loyalty](https://howto.odicci.com/en-gb/guides/integrations?hsLang=en-gb#loyalty) - [Webhooks](https://howto.odicci.com/en-gb/guides/integrations?hsLang=en-gb#webhooks) - [Reporting](https://howto.odicci.com/en-gb/guides/reporting?hsLang=en-gb) - [Settings](https://howto.odicci.com/en-gb/guides/settings?hsLang=en-gb) - [FAQs](https://howto.odicci.com/en-gb/guides/faqs?hsLang=en-gb) # Odicci Copyright © 2025, Odicci Ltd