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A Guide to Question Frames

Question frames provide customers with total freedom to answer in their own words. Unlike multiple-choice options, these frames allow for open-ended feedback, suggestions, or creative responses, making them an essential tool for qualitative data collection.


 

Step 1: Adding the Frame

To start collecting open-ended responses:

  • Create: Select the "+" icon from the left-hand navigation.
  • Locate: Choose Question from the Standard tab.
  • Identify: The name you give your frame automatically populates the header and serves as the field mapping ID for any submitted answers.

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Step 2: Crafting Your Question

Once the frame is added to your canvas, you can define the specifics of the interaction:

  • Define the Ask: Enter the specific question or statement you want the customer to address.
  • Placeholder Text: Add helpful placeholder text inside the answer field to guide the customer on what to type.
  • Character Limits: Keep in mind that there is a maximum character count of 250 per answer.

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  • Text Styling: Use standard text formatting to match the question and answer field to your brand’s aesthetic.
  • Mandatory Responses: Under the Options menu, you can toggle the Required setting. When enabled, the customer must enter an answer to proceed to the next frame in the experience.

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